The Wright's Story
An icon in the New Zealand Outdoor Power Equipment and Wood Fire Retail Industry – since 1969.
In 1969 John Wright, frustrated by the lack of Lawnmower and Cycle shops in East Coast Bays Auckland, New Zealand, bought some land and built Wright’s existing premises on East Coast Rd, Mairangi Bay.
From it's first day of opening Wright’s stocked, sold and serviced Lawnmowers, Cycles, all manner of Outdoor Power Equipment, plus sold and installed Masport Pot-Belly stoves.
Wright’s became a family firm and grew it’s premises to three times it's original size, and is still operated by the Wright family to the present day.
In 1993 Wright’s not only shifted it's focus from the Cycle industry to specialising in quality Outdoor Power Equipment and Wood Fires, it also made a futuristic step into the world of selling online.
With some keen entrepreneurial thinking Wright’s created it's original online presence soon after the internet first became available in New Zealand. Wright's could now offer quality Outdoor Power Equipment to people from all over New Zealand.
Today, Wright's divisional company www.buywright.co.nz has one of the highest search rankings as a high-profile and high-demand online shopping site.
In 2005, Graeme Wright introduced Wright’s own brand of Cyclone Lawnmowers and hand-held Outdoor Power Equipment. The focus on superior quality, affordable pricing, cutting-edge technology and fantastic warranties has given the Cyclone brand a positive place within New Zealand's Outdoor Power Equipment industry, and is now available nationwide.
From that simple beginning back in 1969, Wright’s Outdoor Equipment Centre has become one of New Zealand’s premier Outdoor Power Equipment retailers serving over 9300 customers per year. Wright’s is a unique family store with it's hallmark of personal service and superior product knowledge.
Wright’s bridge the generation gap. In early 2018 Graeme Wright decided his time as owner was up as retirement beckoned. After 44 years he felt his journey with Wright’s was over and needed to pass the baton on to a younger more energised generation. Today the new owner is a long serving employee and now Managing Director, William Li and his family. William’s twelve year’s experience and enthusiasm has already created a new younger generational look at this great business model.
And yes, Graeme and wife Jean, are now smelling the roses a little more often.
The new team at Wright's has huge experience and will continue to strive to offer you a truly positive and unforgettable shopping experience – either on our showroom floor, or seeking information and purchasing online.
Wright's are the experts in Outdoor Powered Equipment and Wood Fires – for over 44 years.